Sanblanch

Case: Development and management of a strategy on Instagram and Facebook to increase reach, engagement, and strengthen the brand in the construction and renovation services niche.

Project Goal: Enhance the visibility and recognition of Sanblanch on social media through a content strategy and organic growth, attracting the target audience without additional advertising expenses.

What was done:

Content Plan for Instagram and Facebook

A strategic posting plan was developed to highlight the company’s services, showcase the quality of their work, and draw attention to Sanblanch's professionalism.
Photo and Video Content

Visual materials, including photos and videos, were created to emphasize unique projects and their high-quality execution.
Site Visits and Event Coverage

Regular visits were organized to capture completed projects, as well as key events and industry conferences.
Niche Analysis and Content Creation

The target audience and competitors were analyzed to craft relevant and engaging content.
Templates for Posts and Stories

Custom templates were designed to reinforce the brand identity and maintain a consistent company image on social media.
Video Editing

Professional video editing was done to create dynamic and captivating posts.
Social Media Management and Regular Reporting

A full cycle of social media management was implemented, including performance analysis, monthly reports, and updates to the content plan.

Instagram Sanblanch

Results:

Organic growth without advertising demonstrated significant improvement in key metrics:

Follower Growth:

increased by 17% — from 488 to 572 targeted followers.
Engagement Rate:

jumped from 0% to 16.9%, highlighting the target audience's interest in the brand.
Reach Growth:

increased by 1,115% — from 140 to 1,700 unique accounts per month.

Before and after work:

Outcomes:

The work delivered and its results strengthened Sanblanch's presence in the construction and renovation services niche. It created vibrant interaction with the target audience and helped the company showcase the quality and reliability of its services through effective content management.

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