Pasdeflor Design

Case: Website rebranding and comprehensive marketing strategy on Instagram and Facebook to raise customer awareness of products.

Project Goal: Update the e-commerce website and enhance social media marketing to better engage the target audience, primarily clients aged 50–70.

What was done:

E-commerce Website Redesign

A new visual style was created, and the interface was improved to enhance navigation and build trust in the company.
SEO Optimization of Product Pages

Product content was optimized to improve visibility in search engines and better showcase the product range.
Target Audience and Competitor Analysis

A thorough analysis of customer needs was conducted to tailor content and offerings to their expectations.
Social Media Management

Regular posts with unique content were published, informing customers about new products and services.
Content Creation

High-quality visual and textual materials were developed to increase customer awareness of new products.
Paid Social Media Advertising

Ad campaigns were launched to showcase new products and generate interest in the product range.
Email Marketing

Email campaigns were designed to inform existing customers about new arrivals and special offers.

Website Pasdeflor Instagram Pasdeflor

Results:

Because of the work that has been done, there has been an increase in social media.

Follower Growth:

increased by 11% — from 723 to 800 followers.
Engagement Rate:

improved from 0% to 4.9%
Reach:

increased by 8,125% — from 4 to 329 accounts per month.

Before and after work:

Real changes in customer behavior

Increased Awareness:

customers became more familiar with the product range and new arrivals.
Active Product Inquiries:

customers began actively requesting new products based on information from social media and the updated website.
Sales Through Phone Orders:

although purchases are still primarily made via phone, customers are now more informed and confident in their choices, leading to a higher number of repeat orders.